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PepsiCo announced it will sell Tropicana, Naked and other select juice brands to private equity firm PAI Partners. The company will net $3.3 billion in after-tax proceeds from the deal, and also ...
On August 3, 2021, PepsiCo announced that they would sell a majority stake in Tropicana, Naked Juice, and other juice brands to PAI Partners for $3.3 billion, to concentrate on their healthy snack foods and zero-calorie beverages. They would retain a 39% stake in the new joint-venture company and have exclusive distribution rights to the brands ...
The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden. The name came from the pair's affinity for nude sunbathing. [3] Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica.
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On August 3, 2021, PepsiCo announced that they have agreed to sell a majority stake in Tropicana, Naked and other North American juice brands to French private equity firm PAI Partners for US$3.3 billion, so that the company can concentrate on its healthy snack food business. Pepsi will hold a 39% stake in the joint venture as well as having ...
The product produced by PepsiCo emblazons healthy fruits and vegetables on its labels, but actually contains roughly as much sugar as a can of Pepsi.
Advertisements during this era featured the slogan "We got the juice". Slice was a big success upon release, inspiring other juice-infused drinks based on already existing juice brands, such as Coca-Cola's Minute Maid orange soda and Cadbury Schweppes's Sunkist. By May 1987, Slice held 3.2 percent of the soft drink market.
PepsiCo announced it will sell Tropicana, Naked and other select juice brands to private equity firm PAI Partners. The company will net $3.3 billion in after-tax proceeds from the deal, and also ...