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The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge positioned above DeSoto, while Plymouth was added as the entry-level product of the ...
US car dealers had enough vehicles on lots or in transit to last 75 days heading into January, up more than 18% from the same month a year ago, according to data from Cox Automotive. A 60-day ...
DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
While the Firesweep featured DeSoto's signature tailfins, the front clip (the front section, forward of the firewall) was based on the Dodge Coronet. The most telling feature was the headlight design, housed under heavily chromed lids typical of Dodge. Firesweep grilles were similar to those on other contemporary DeSoto models.
From 1957 to 1959, the DeSoto Diplomat used the DeSoto Firesweep front clip with Plymouth body. The 1960 and 1961 DeSoto Diplomats were based on the full-size Dodge Dart . Although 1960 was the last year for DeSoto in Canada and 1961 for the United States and export markets, Chrysler South Africa built a number of 1962 DeSoto Diplomats based on ...
The DeSoto Six was first introduced in 1929 and was badge engineered from the 1929 Chrysler Six Series 62 with the same 109.75 in (2,788 mm) wheelbase, while it offered a smaller 174.9 cu in (2.9 L) Chrysler I6 with an overall length of 169 in (4,293 mm). It was offered in four two-door sedan configurations and three four-door sedan body styles.
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1960 DeSoto Adventurer. The DeSoto Adventurer is a full-sized automobile that was produced by DeSoto from 1956 through the 1960 model year. Introduced as a four-seat high-performance sports coupe concept car, [1] the Adventurer ended up being DeSoto's special, limited-production, high-performance model, similar to the more luxurious and exclusive "letter series" Chrysler 300 and Chrysler Saratoga.