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Helix Sleep was founded by Jerry Lin, Kristian von Rickenbach, and Adam Tishman in 2015. [1] [2] On August 4, 2015, the Helix Sleep website was launched. [3]Prior to the launch, the company raised a seed round investment from angel investors.
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In a 2014 BBC News interview, the company's return rates were said to be 3%, substantially below the industry average of 10%. [13]In 2020, GoodMorning.com formed a charity partnership with the Make-A-Wish Foundation of Canada and donated $50,000 in new beds to children across Canada fighting critical illnesses during the COVID-19 pandemic.
The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.
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