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  2. Context effect - Wikipedia

    en.wikipedia.org/wiki/Context_effect

    A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1] The impact of context effects is considered to be part of top-down design. The concept is supported by the theoretical approach to perception known as constructive perception. Context effects can ...

  3. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/.../decoding_model_of_communication

    [3] On the other hand, "topics, treatments, agendas, events, personnel, images of the audience, 'definitions of the situation' from other sources and other discursive formations" [3] form the other part of wider socio-cultural and political structure. Circulation – How individuals perceive things: visual vs. written. How things are circulated ...

  4. Contrast effect - Wikipedia

    en.wikipedia.org/wiki/Contrast_effect

    The subject of the impact of the surrounding field on colour perception has been a subject of ongoing research since. It has been found that the size of the surrounding field has an impact, [4] as does the separation between colour and surround, [5] similarity of chromaticity, [6] luminance difference [7] and the structure of the surround.

  5. Interpersonal perception - Wikipedia

    en.wikipedia.org/wiki/Interpersonal_perception

    Interpersonal perception is an area of research in social psychology which examines the beliefs that interacting people have about each other. This area differs from social cognition and person perception by being interpersonal rather than intrapersonal, and thus requiring the interaction of at least two actual people. [ 1 ]

  6. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Most communication models try to describe both verbal and non-verbal communication and often understand it as an exchange of messages. Their function is to give a compact overview of the complex process of communication. This helps researchers formulate hypotheses, apply communication-related concepts to real-world cases, and test predictions ...

  7. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.

  8. Perception - Wikipedia

    en.wikipedia.org/wiki/Perception

    All perception involves signals that go through the nervous system, which in turn result from physical or chemical stimulation of the sensory system. [3] Vision involves light striking the retina of the eye; smell is mediated by odor molecules; and hearing involves pressure waves.

  9. Cognitive complexity - Wikipedia

    en.wikipedia.org/wiki/Cognitive_complexity

    Cognitive complexity is a psychological characteristic or psychological variable that indicates how complex or simple is the frame and perceptual skill of a person.. A person who is measured high on cognitive complexity tends to perceive nuances and subtle differences while a person with a lower measure, indicating a less complex cognitive structure for the task or activity, does not.