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Example of black letter emphasis using the technique of changing fonts. In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech.
Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. [ 5 ] [ 6 ] The influences of this graphic movement can still be seen in design strategy and theory to this day.
Type design is the art and process of designing typefaces. ... The technology of printing text using movable type was invented in China, [1] ...
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Sizing text and graphics so they can be seen from the back of the room, which limits the amount of information that can be presented on a single slide; Use of animation to add emphasis, introduce information slowly, or be entertaining; Using headers, footers, or repeated elements to make all pages similar so they feel cohesive, or indicate progress
There are two main types of word art: [2] One uses words or phrases because of their ideological meaning, their status as an icon, or their use in well-known advertising slogans; in this type, the content is of paramount importance, and is seen in some of the work of Barbara Kruger, On Kawara and Jenny Holzer's projection artwork called "For the City" (2005) in Manhattan.
The use of empty space is another technique inherited from the Swiss School in the tradition of the International Typographic Style. The free space was intended to create a better sense of balance within the design. The use of empty space in the tradition of the Swiss school has become the basis of modern graphic minimalism.
A common type of text alignment in print media is "justification", where the spaces between words and between glyphs or letters are stretched or compressed in order to align both the left and right ends of consecutive lines of text. When using justification, it is customary to treat the last line of a paragraph separately by simply left or ...