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Custom wheels come in many different finishes. The most common custom wheel finishes are Chrome, Polished and Painted. Chrome wheels consist of traditional chrome plating as well as the new process of PVD (Physical Vapor Deposition) Chrome. PVD chrome wheels are protected with a clear coat and are now being introduced by several wheel companies.
The firm's MG and Rover, amongst other British sporty cars in the 1960s, often specified Rostyle wheels as original equipment instead of ones made of light alloy or wire spoked wheels. Chromium-plated Rostyle wheels were made for Jensen, Rover and, famously, the Ford Cortina 1600E, originally designed for Ford Chairman Len Crossland's wife.
BBS produces wheels for motorsport, OEM, and aftermarket applications. The company is often credited as pioneering the three-piece wheel and advancing the aluminum wheel industry over many decades, and remains one of the largest producers of automobile wheels in the world. [1] It is a part of KW Automotive since 2021.
Center spinner hubcaps were also available as original equipment from automakers. [16] Custom wheels for lowriders also used naked ladies on wheel covers, and these were the first to feature a floating or spinner-type wheel device. A bracket was used to mount to the spindle, so while the lady stood still the wheel spun around. [17]
Borrani wheels used aluminum alloy rims instead of steel, improving unsprung mass and thus overall performance compared to the original Rudge-Whitworth design. [1] [2] Leadership transferred to the founder's son, Cesare Borrani, in 1937. [3] [4]
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