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  2. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  3. Corporate KPIs could be in for a major shakeup: How AI is ...

    www.aol.com/finance/corporate-kpis-could-major...

    AI-enriched KPIs, or "smart KPIs," improve on legacy metrics that simply track performance, according to the authors, who identified three types of smart KPIs: descriptive, predictive, and ...

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  5. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  6. Record to report - Wikipedia

    en.wikipedia.org/wiki/Record_to_report

    Record to report or R2R is a Finance and Accounting (F&A) management process which involves collecting, processing and delivering relevant, timely and accurate information used for providing strategic, financial and operational feedback to understand how a business is performing. [1]

  7. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Similarly, by selecting an appropriate advertising site with high affinity (e.g., a movie magazine for a movie advertisement), the same banner can achieve a substantially higher CTR. Though personalized ads, unusual formats, and more obtrusive ads typically result in higher click-through rates than standard banner ads, overly intrusive ads are ...

  8. KPI - Wikipedia

    en.wikipedia.org/wiki/KPI

    KPi, an extension of Kripke–Platek set theory based on recursively inaccessible ordinals, in mathematics Topics referred to by the same term This disambiguation page lists articles associated with the title KPI .

  9. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.