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4. 'Kiss' Wasn't Trademarked Until 2001. It's precisely because the term "Kiss" was, well, not so special that Hershey actually didn't prevail in a trademark battle over the name until 2001.
An old Hershey's Kisses advertisement In 1924, Milton S. Hershey received a registered design trademark (Reg. 0186828) for "foil wrapped conical configuration with plume", which included the Hershey's paper plume sticking out from the top of the aluminum foil wrapper. When first manufactured in 1907, Hershey's Kisses were wrapped by hand.
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"Christmas Bells" is an American television commercial produced by the Hershey Company promoting Hershey's Kisses. The advertisement, originally produced with stop-motion animation and later being redone with CGI animation, features Hershey's Kisses, fashioned as a handbell choir, playing the Christmas carol "We Wish You a Merry Christmas".
The basic colors were red, orange, yellow, green and blue. Holiday versions were also made in pastels for Easter, pink and white for Valentines, and red and green for Christmas. In mid-2007, Hershey's introduced a dark chocolate version called Kissables Dark, which featured more subdued colors and a semi-sweet interior.
Kisses is a term used in the United States and Canada to describe various items of small sugar confectionery, defined by their shape rather than a similar recipe.The most famous brand using this name is Hershey's Kisses, which were first produced in the US in 1907.
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