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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Systems Company Price Deployment / Platform CRM Features Integration Initial Release Year Acumatica Cloud ERP: Acumatica: Included in base package
[32] [33] [34] The Salesforce Marketing Cloud software is offered in a hosted, online subscription model. [10] The company owns the CoTweet, [33] Pardot, and iGoDigital tools. Its mobile features, as well as many of its workflow and collaboration tools, were released in July 2013. [35] Salesforce Marketing Cloud was founded as an email ...
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Many CRM vendors offer subscription-based web tools (cloud computing) and SaaS. Salesforce.com was the first company to provide enterprise applications through a web browser, and has maintained its leadership position. [59]
The company was bootstrapped and took no outside funding until 2013, [13] when it raised $37 million in Series A financing from a group of investors including K1 Capital, ICONIQ, and Salesforce. [5] By the time of its 2018 buyout, Apttus had received a total of $404 million in investment capital [ 14 ] from five rounds of fundraising, which ...
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