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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    This is a list of abbreviations used in a business or financial context. ... CTA – Call to action; ... $225K would be understood to mean $225,000, and $3.6K would ...

  4. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a "call now" prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.

  5. Call to Action - Wikipedia

    en.wikipedia.org/wiki/Call_to_Action

    Call to Action (CTA) is an American progressive organization that advocates a variety of changes in the Catholic Church.Call To Action's goals are to change church disciplines and teachings in such areas as mandatory celibacy for priests, the male-only priesthood, the selection process for bishops and popes, and opposition to artificial contraception.

  6. Businesses call for anti-social behaviour action - AOL

    www.aol.com/businesses-call-anti-social...

    Business owners in a West Sussex village are calling for more to be done to stop anti-social behaviour in the area, particularly from teenagers. Muhammed Islam's restaurant in Barnham was hit by ...

  7. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  8. Corporate action - Wikipedia

    en.wikipedia.org/wiki/Corporate_action

    A corporate action is an event initiated by a public company that brings or could bring an actual change to the debt securities—equity or debt—issued by the company. . Corporate actions are typically agreed upon by a company's board of directors and authorized by the shareho

  9. What is affirmative action? Policy explained in simple terms

    www.aol.com/news/affirmative-action-policy...

    James defined what affirmative action is in its most basic form. "(It) is a policy that encourages state institutions to take affirmative action to make sure their processes are fair," she explains.