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Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
Using a graded relevance scale of documents in a search-engine result set, DCG sums the usefulness, or gain, of the results discounted by their position in the result list. [1] NDCG is DCG normalized by the maximum possible DCG of the result set when ranked from highest to lowest gain, thus adjusting for the different numbers of relevant ...
Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed low-quality backlinks would not negatively affect a site ranking; Google had been applying such link-based penalties [9] for many years but not made public how the company ...
Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Evaluation measures for an information retrieval (IR) system assess how well an index, search engine, or database returns results from a collection of resources that satisfy a user's query. They are therefore fundamental to the success of information systems and digital platforms.
The 6-6 Miller played a key role for Lawrence North as a freshman, averaging 7.0 points and 3.5 rebounds and shooting 41.5% from the 3-point line.
Many web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings in the search engines' result pages. While human experts can easily identify spam, search engines are still being improved daily in order to do ...