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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The first "jeans" they invented were actually "waist-high overalls", consisting of denim pants with suspenders attached with buttons, but without a bib. [3] From the beginning, denim overalls were popular workers' garments due to their durability. In fact, Levi Strauss & Co.'s slogan in the 1880s-1890s was "Never Rip, Never Tear". [7]
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
We love a classic pair of denim overalls like anyone else, but let’s be real — thick, heavy denim isn’t the most comfortable, especially during the summer! It only makes sense to have a ...
Levi's Classic Bootcut Jeans $42 $60 Save $18 With a relaxed, vintage-inspired fit, these denim duds are a true American classic — and great-looking to boot (cut).
Levi’s. One former PureWow editor says these are basically the only jeans she wears. “[The Ribcage jeans are] like the only jeans I’ve found that don’t sag after a day’s wear.