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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Companies that have mastered customer relationship strategies have the most successful CRM programs. For example, MBNA Europe has had a 75% annual profit growth since 1995. The firm heavily invests in screening potential cardholders. Once proper clients are identified, the firm retains 97% of its profitable customers.

3. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

4. Customer value maximization - Wikipedia

   en.wikipedia.org/wiki/Customer_value_maximization

   Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.

5. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

6. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   The landscape of customer engagement is characterized by merging data-driven insights, innovative strategies, and a commitment to delivering outstanding customer experiences. By prioritizing customer engagement, businesses can cultivate long-lasting customer relationships, drive customer loyalty, and thrive in increasingly competitive markets.

7. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.