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Nature Valley is an American brand of snack bars owned by General Mills. They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars. [1]
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For many of us, granola bars and granola cereal serve as a great grab and go option for breakfast, lunch, and even the occasional snack.Unfortunately, though, the popular grocery item is currently ...
From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp. [4] Peanut Butter Cookie Crisp [5] was introduced in 2005 but was phased out by 2007. [citation needed] Double Chocolate Cookie Crisp [6] was introduced in 2007.
When VMG got involved, Kind bars were only sold in 20,000 locations and Lubetzky's sampling budget was $800. [5] By 2009, that budget was $800,000 and offering free samples became a large part of the Kind marketing plan. [4] In 2014, Lubetzky bought all of VMG's shares. [6] Today, Kind Bars are sold at more than 150,000 stores in the US. [7]
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