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Leonard delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. PepsiCo initially rejected Leonard's offer, citing the humorous nature of the offer in the advertisement. Leonard then sued PepsiCo, Inc. in an effort to enforce the offer and acceptance perceived by Leonard to be made in the advertisement.
Leonard convinced five investors to help him buy the remaining points. [2] One of these investors was Todd Hoffman. [4] [5] Leonard sent his points and a check to claim the jet. [2] PepsiCo denied his request and argued that the commercial was a joke.
The case, Leonard v. Pepsico, Inc., not only helped shape the decade, but the outcome has had a long-lasting impact that's still seen today. Ahead of its debut on Nov. 17, Renzi spoke to ET about ...
In 1998, Wood presided over the case of the Greek Orthodox Patriarchate of Jerusalem v. Christie's, Inc., in which the ownership of the Archimedes Palimpsest was disputed. Wood also later presided over Leonard v. Pepsico, Inc., 88 F. Supp 2d 116 (S.D.N.Y. 1996), more widely known as the Pepsi Points Case.
The case is New York v. PepsiCo Inc et al, New York State Supreme Court, Erie County, No. 814682/2023.
PepsiCo hit the brakes on prices, which rose 4% globally in 2024. It also invested more heavily in its Chester’s and Santitas value brands, which saw strong revenue growth last year.
In the introduction it says: ”PepsiCo would re-release the advertisement, valuing the jet at 700,000,000 Pepsi Points.”, this I take to mean 7 billion points. However later in the article, in the Aftermath section, it says ”Pepsi continued to air the commercial, but it updated the cost of the Harrier Jet to 700 million Pepsi Points”.
It’s the sort of twist no screenwriter would dare invent: “Free Leonard Peltier,” a persuasively well-researched and often infuriating documentary about the American Indian Movement activist ...