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Babolat's current tennis racquet line-up includes Pure Drive, a power-oriented racquet used by players such as Carlos Moyá, Kim Clijsters, Andy Roddick and Li Na, Pure Aero (formerly AeroPro Drive), known for its spin potential and usage by Rafael Nadal, Caroline Wozniacki and Carlos Alcaraz, and Pure Strike, a control-oriented racquet used by players such as Dominic Thiem.
The company was founded in 1970 by Robert Hirt McClure (1893–1991) of Princeton, New Jersey (the origin of the company's name) as a manufacturer of tennis-ball machines, and soon after, rackets. Howard Head , founder of the Head sporting goods company, took tennis lessons following his retirement and used a Prince tennis ball machine, but was ...
By 1980, it grew to be the world's largest tennis racket manufacturer; its rackets were sold in more than 60 countries, accounting for 1/4 of the global market. [ 6 ] [ 10 ] At that time, ProKennex owned the world's largest tennis racket factory, and it also made rackets for other global brands such as Prince , Dunlop , Fischer , and Adidas .
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She endorsed the Babolat Pure Aero range of racquets. [271] In 2017, she became the first UK ambassador of Nature Valley cereal bars as part of their British Tennis partnership. In 2019 British accessories brand Radley named Konta as its second celebrity brand ambassador, as the face of its Radley Spirit campaign.
Teams without net games strong enough to play Attacking Doubles can still play both-up when they have their opponents on the defensive. To achieve this, a team would patiently play up-and-back for a chance to hit a forcing shot and bring their baseliner to the net. Australian Doubles and the I-Formation are variations of up-and-back strategy.