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  2. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert scale. [11] Likert scales may be subject to distortion from several ...

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Collectively, a set of response-points and accompanying verbal anchors are referred to as a rating scale. One very frequently-used rating scale is a Likert scale. Usually, for clarity and efficiency, a single set of anchors is presented for multiple rating scales in a questionnaire. Collectively, a statement or question with an accompanying ...

  4. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    Collectively, a set of response-points and accompanying verbal anchors are referred to as a rating scale. One very frequently-used rating scale is a Likert scale. Usually, for clarity and efficiency, a single set of anchors is presented for multiple rating scales in a questionnaire. Collectively, a statement or question with an accompanying ...

  5. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.

  6. Scale (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Scale_(social_sciences)

    Likert scale – Respondents are asked to indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point response scale (not to be confused with a Likert scale). The same format is used for multiple questions. It is the combination of these questions that forms the Likert scale.

  7. Rensis Likert - Wikipedia

    en.wikipedia.org/wiki/Rensis_Likert

    Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...

  8. Bem Sex-Role Inventory - Wikipedia

    en.wikipedia.org/wiki/Bem_Sex-Role_Inventory

    The test is formatted with 60 different personality traits which participants rate themselves based on a 7-point Likert scale. Traits are evenly dispersed, 20 masculine, 20 feminine, and 20 filler traits thought to be gender neutral. [3] All traits in the BSRI are positively valued personality aspects. [4]

  9. Psychological testing - Wikipedia

    en.wikipedia.org/wiki/Psychological_testing

    Attitude scales are used in marketing to determine individuals' preferences for brands. Historically social psychologists have developed attitude scales to assess individuals' attitudes toward the United Nations and race relations. [25] Typically Likert scales are used in attitude research.