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Sales rise for all airlines in the market. For the communities affected, Southwest's entry and the corresponding drop in air fares stimulated business and increased demand for air transportation. This, in turn, increased the revenues of all airlines offering transportation to the community, and sometimes resulted in a net profit increase.
Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
During the same time period, Southwest Airlines continued to expand its route structure, buy new airplanes, and hire more employees, while remaining profitable. [33] JetBlue , a new airline that started up in 1999, "was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the September 11 ...
Publishers Weekly stated that "some critical analysis would have made for a more worthwhile presentation" although the rise of Southwest is "worthy of study". [ 1 ] Lamar Muse , first president and CEO of Southwest (1971-1978), said in his own book that any similarity between the "real story" and the "convoluted tales" told in Nuts! was "purely ...
Southwest started operations in 1971 and from 1971 thru 1978 was a Texas intrastate carrier, escaping CAB regulation. It was, in a sense, a carrier that was deregulated even before deregulation. Other important intrastate carriers included Pacific Southwest Airlines, Air California (later AirCal) and Air Florida, none of which survived the 1980s.
Lamar Muse was elected president and chief executive officer of the company in Jan. 1971. [3] Muse, a Texas native, was a veteran airline executive, having been employed at five different carriers since starting his industry career in 1948, including being the CEO of Central Airlines and CEO and president of Universal Airlines. [11]
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Pacific Southwest Airlines (PSA) was a low-cost US airline headquartered in San Diego, California, that operated from 1949 to 1988. It was the first substantial scheduled discount airline . PSA called itself "The World's Friendliest Airline" and painted a smile on the nose of its airplanes, the PSA Grinningbirds . [ 2 ]