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Toy recipients ages 18 and up — also known as “kidults” — represented about 17% of total toy sales in the United States for the 12 months ending in June 2023, according to data consumer ...
In a toy industry dominated by the male demographic, Mattel co-founder Ruth Handler broke new ground in 1959 when she took a concept based on the German Bild Lilli doll and introduced the world to Barbie. The toy line has since become the largest selling doll and one of the most influential toys in modern history, selling over a billion dolls ...
Godtfred decided that the plastic line was strong enough by this time to abandon the production of wooden toys. As a result, Godtfred's brothers Gerhardt (then head of wooden toys) and Karl Georg left the Lego company and began a separate company called "Bilofix." By the end of the year, the Lego Group was employing more than 500 people. [15]
Between 2019 and 2022, kidults’ contribution to the toy segment by sales has flourished from 23.4% to 28%. Their market for toys is now valued at €4.6 billion ($4.9 billion) across the U.K ...
It’s the most wonderful time of the year, where parents empty their pockets to buy toys for their children. ... The study also found that $6500 buys a lot of toys. the average home has 71 toys ...
Toys "R" Us operated over 1,500 stores in 30 countries and had an annual revenue of US$13.6 billion. Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market.
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