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When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery. [2]
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Many creative artists spent time early in their careers working as copywriters. This is a list of such people – specifically, people who worked as copywriters before achieving notability in a creative field outside advertising. The names are followed by the careers in which they are notable. Phillip Adams, broadcaster and columnist
Tone should always be included in the transcriptions of tonal languages. Because tone numbers are ambiguous—the reader may not know whether [ma4] is supposed to be high tone, low tone, or a tone number, for example—IPA transcriptions should use diacritic marks ([má]) or tone letters ([ma˦]), unless the article explains the numbering system.
Template:Cleanup list; Template:Cleanup rewrite; Template:Confusing; Template:Context for articles that need to provide more context and general information in the lead; Template:Copy edit for multiple problems with grammar, style, cohesion, tone or spelling; least specific template, and so least helpful in identifying problem
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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.