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The original Arnott's logo depicted a multi-coloured parrot sitting atop a T-shaped perch, eating a cracker biscuit. During a radio interview on ABC, William Arnott's great-great-great-grandson stated that the logo represents the proverb "Honesty is the best policy" where the phrase was constructed from "On his T, is the best pol' (polly) I see".
The William Arnott's Steam Biscuit Factory in Newcastle, New South Wales (photographed circa 1868) After arriving in Australia, he first started a baking company in Morpeth, New South Wales, 22 miles north-west of Newcastle. [2]
The crisp interior biscuit is eventually softened and the outer chocolate coating begins to melt, at which point the biscuit is eaten. The Arnott's company used the name Tim Tam Suck in a 2002 advertising campaign. [66] [67] In February 2019, Arnott's released a "Slams"-branded version of the Tim Tam biscuit. [68]
In the 1993 book The Story of Arnott's Famous Biscuits, Ross Arnott states that Sao was the name of a sailing boat [a] which his grandfather (Arnott's founder William Arnott) saw on Lake Macquarie, of which he said "That would make a good name for a biscuit." [7] 1905 advertisement for SAO biscuits in the Sydney Morning Herald
A Kingston biscuit. The Kingston is an Australian sweet biscuit that have been manufactured since 1926 by the American-owned Australian-based biscuit company, Arnott's Biscuits Holdings. [1] [2] [3] The Kingston biscuit consists of two individual, rounded, coconut biscuits with a chocolate cream filling.
Brockhoff Biscuits was an Australian manufacturer of biscuits founded in 1860 by Adolf F. Brockhoff. [ 3 ] [ 4 ] In 1963 Arnott's Biscuits and the company merged, although they continued to trade under both names for several years until the "Brockhoff" name was completely dropped in the late 1970s.
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Arnott's Biscuits became a shareholder in Mills and Ware [4] [5] in 1953 and the company was renamed Arnott's Mills and Ware Ltd. In October 1973 Arnott's became the majority shareholder and in 1991 announced that the factory would be closed in 1992.