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Clif Bar & Company is an American producer of energy foods and drinks. The company's flagship product, Clif Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion.
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. [1] [2] Over time, the brand has expanded to encompass a range of drinks, [3] protein bars, [4] and the philanthropic initiative known as LUNAFEST, a women's film festival.
Customers who purchased Clif Bars or Clif Kid ZBars might be eligible to receive a cash payment following the protein bar company’s recent class-action lawsuit.
On June 19, 2019, Mondelez agreed to acquire a majority interest in Perfect Snacks, owner of refrigerated protein bar Perfect Bar. [36] The acquisition was completed on July 16. [37] On February 25, 2020, Mondelez announced that it was acquiring a majority stake in Toronto-based Give & Go, a maker of two-bite brownies. [38]
This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists. [2] They eventually acquired a headquarters building in downtown Berkeley. [citation needed] The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million. [2]
Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.