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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. Markets play an important role in rural development, income generation, food security, and developing rural-market linkages. Experience ...
Agricultural extension is the application of scientific research and new knowledge to agricultural practices through farmer education.The field of 'extension' now encompasses a wider range of communication and learning activities organized for rural people by educators from different disciplines, including agriculture, agricultural marketing, health, and business studies.
Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
These definitions have various grades, but the upper point is any local government area with more than 26% of its population living in a rural settlement or market town ("market town" being defined as any settlement which has permission to hold a street market).
The automobile allows rural residents to travel farther, in less time, for goods and services. This, along with decreasing rural population , reduces the importance of the rural store. As businesses relocate from other communities, one town will become the trade center for its region, sometimes constructing a shopping mall .
The consumption and production of marketed food are spatially separated. Production is primarily in rural areas while consumption is mainly in urban areas. Agricultural marketing is the process that overcomes this separation, allowing produce to be moved from an area of surplus to one of need. Food reaches the consumer by a complex network ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...