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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Agriculture encompasses crop and livestock production, aquaculture, and forestry for food and non-food products. [1] Agriculture was a key factor in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to live in the cities.
More than 90% of rural households have access to land, yet most of these poor have insufficient access to food. [20] Subsistence agriculture can be used in low-income countries as a part of policy responses to a food crisis in the short and medium term and provide a safety net for the poor in these countries.
An autumn farmers' market in Farmington, Michigan A farmers' market at twilight in Layyah, Pakistan Blueberries in late July 2023 at the Jean Talon Market in Montreal. A farmers' market (or farmers market according to the AP stylebook, [1] [2] also farmer's market in the Cambridge Dictionary [3] [4]) is a physical retail marketplace intended to sell foods directly by farmers to consumers.
Agricultural science (or agriscience for short [1]) is a broad multidisciplinary field of biology that encompasses the parts of exact, natural, economic and social sciences that are used in the practice and understanding of agriculture. Professionals of the agricultural science are called agricultural scientists or agriculturists.
Those that lack the sort of characteristics mentioned below, are forced to either seek out their niche or accept eventual economic defeat. These towns focus on marketing and public relations whilst bidding for business and government operations, such as factories or off-site data processing.