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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Wiio's laws are humoristically formulated observations about how humans communicate. Wiio's laws are usually summarized with "Human communications usually fail except by accident", which is the main observation made by Professor Osmo Antero Wiio in 1978.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
In law and ethics, universal law or universal principle refers to concepts of legal legitimacy actions, whereby those principles and rules for governing human beings' conduct which are most universal in their acceptability, their applicability, translation, and philosophical basis, are therefore considered to be most legitimate.
Communication rights involve freedom of opinion and expression, democratic media governance, media ownership and media control, participation in one's own culture, linguistic rights, rights to education, privacy, assemble, and self-determination. They are also related inclusion and exclusion, quality and accessibility to means of communication. [1]
PEC (Political Economy of Communications) analyzes the power relations between the mass media system, information and communications technologies (ICTs) and the wider socioeconomic structure in which these operate, with a focus on understanding the historical and current state of technological developments.
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...
From the belief in a universal moral core of humanity, it followed that all persons were inherently free and equal. For liberal humanists such as Immanuel Kant, the universal law of reason was a guide towards total emancipation from any kind of tyranny. [5] Criticism of humanism as over-idealistic began in the 19th century.