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  2. Pay-per-call advertising - Wikipedia

    en.wikipedia.org/wiki/Pay-per-call_advertising

    Pay-per-call advertising is not to be confused with premium-rate telephone numbers. [3] Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In ...

  3. Pay per sale - Wikipedia

    en.wikipedia.org/wiki/Pay_per_sale

    Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.

  4. Pay for performance advertising - Wikipedia

    en.wikipedia.org/wiki/Pay_for_performance...

    Pay for performance advertising (P4P) is a term used in Internet marketing to define a pricing model whereby a marketing or advertising agency will receive a payment or bonus from an advertiser for 'performance'. This may be in the form of each new lead or new customer obtained for the advertiser through the agency's online marketing efforts or ...

  5. Gojek - Wikipedia

    en.wikipedia.org/wiki/Gojek

    Go-Pulsa, an app-based phone credit top-up service. Go-Pulsa can only be paid by Go-Pay. Go-Bills is a service to pay PLN electricity bills, purchase PLN electricity tokens, and pay BPJS insurance premiums. Go-Points is a loyalty program from Gojek. Users receive a token for each transaction and can redeem with rewards through the app.

  6. Cost per lead - Wikipedia

    en.wikipedia.org/wiki/Cost_per_lead

    Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

  7. The gambling industry's sly new way to suck money from ...

    www.aol.com/gambling-industrys-sly-way-suck...

    The gambling industry, much like AI, is in the middle of an unprecedented gold rush. In 2018, a US Supreme Court ruling allowed states to legalize sports betting; nearly 40 states since did ...

  8. Malaysia PM says to increase pay for govt workers from ... - AOL

    www.aol.com/news/malaysia-pm-says-increase-pay...

    Malaysia will switch to a new public service compensation scheme from Dec 1 that will see broad pay hikes and salary restructuring for the country's 1.6 million civil servants, Prime Minister ...

  9. ISIS no longer rules a territory. But its recruits still pose ...

    www.aol.com/isis-no-longer-rules-territory...

    This could lead to attempts by individuals to travel to conflict zones to join its ranks or carry out attacks in their home countries on behalf of the group,” Jadoon told CNN.