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1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
I remember the very first time I used it—remember the very first time I used it—Maybelline Great Lash (was $17; now $10), in my mom’s car on the way.
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The Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation is already the no. 1 bestseller in foundation makeup on Amazon! This multi-purpose product provides medium-to-full coverage with a ...
Lash extensions are more versatile compared to false lashes. The technician who is placing the lashes can cater to the specific client by customizing the lash extensions specifically to that client. They take into consideration the eye shape, the eyelids, as well as the state of the natural lash. Once these factors are evaluated the client and ...
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The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments ( red ochre ) including crayons associated with the emergence of Homo sapiens in ...