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The great revolution in posters, however, was the development of printing techniques that allowed for cheap mass production and printing, notably including the technique of lithography, which was invented in 1796 by the German Alois Senefelder.
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135 film. The film is 35 mm (1.4 in) wide. Each image is 24×36 mm in the most common "small film" format (sometimes called "double-frame" for its relationship to the "single-frame" 35 mm movie format or full frame after the introduction of 135 sized digital sensors; confusingly, "full frame" was also used to describe the full gate of the movie format half the size).
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It was a fast and cheap method of mass-producing prints compared to the traditional practices of engraving and etching. Likewise, the art of the caricature, which was relatively established and popular in England (e.g. William Hogarth, Thomas Rowlandson), was just coming into vogue in France about this time. Lithography studios were emerging in ...
Even today, the default size for posters in Swiss advertisements, F4, is colloquially known as Weltformat, although it measures 895 mm × 1280 mm, i.e. 1 cm less than size XIV. [ 22 ] This poster size goes alongside F12 "Breitformat" 2685 mm × 1280 mm (3 × F4) and F24 "Großformat" 2685 mm × 2560 mm (2 × 3 × F4, ) as well as F200 ...
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