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  2. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    Meta Platforms United States: 2004 3.070 billion [1] [2] 2.11 billion daily active users [1] 2 YouTube: Alphabet Inc. United States: 2005 2.504 billion [3] 3 WhatsApp: Meta Platforms United States: 2009 2 billion [3] Had 1 billion daily active users when it had 1.3 billion monthly active users [citation needed] Instagram: Meta Platforms United ...

  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  4. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Using paid social media firms run advertising on a social media platform. Earned social media appears when firms do something that impresses stakeholders and they spontaneously post content about it. Owned social media is the platform markets itself by creating/promoting content to its users. [89]

  5. Post-demographics - Wikipedia

    en.wikipedia.org/wiki/Post-demographics

    Post-demographics is a way to study the personal data in social networking platforms, and, in particular, how profiling is, or may be, performed, with which findings as well as consequences. The prefix 'post' shows that it is different from the demographic data that tries to organize groups, markets and voters in society.

  6. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Social media targeting is a form of targeted advertising, that uses general targeting attributes such as geotargeting, behavioral targeting, and socio-psychographic targeting, and gathers the information that consumers have provided on each social media platform.

  7. List of social networking services - Wikipedia

    en.wikipedia.org/wiki/List_of_social_networking...

    A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a list of notable active social network services, excluding online dating services, that have Wikipedia ...

  8. List of content platforms by monthly active users - Wikipedia

    en.wikipedia.org/wiki/List_of_content_platforms...

    Name Type MAU Year Ref YouTube: video 2,680,000,000 2023 [1]Tencent Video: video 597,000,000 2023 [2]TikTok: video 1,060,000,000 2023 [3]Tencent Music: music

  9. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of ...