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Prior to the launch of Children's BBC on 9 September 1985, BBC1 used some specialist branding for its children's strand. The origins of CBBC can be found in the "Children's Hour" of the original BBC Television Service, but prior to 1984, children's programmes received no special idents and continuity was done out of vision by the duty continuity announcer.
On 15 March 2023, CBBC rebranded its on-screen bug and identity to match the BBC's 2021 logo, dropping the 2016 logo which had been used for seven years. The channel was affected by the CrowdStrike outage at 07:55 on 19 July 2024. A breakdown card was displayed until normal service resumed at 10:32. [9]
15 March – CBBC and CBeebies's on-screen bugs and identity are rebranded to match the BBC's 2021 logo. CBBC also has the new mascots named the Flooms (the square, snake-like cylinders), while on CBeebies has a new refresh to the channel's iconic yellow bug mascots for giving their square forms.
On 15 March 2023, CBBC and CBeebies introduced new logos and idents incorporating the new branding scheme, with CBBC's idents featuring abstract scenes involving three snake-like "flooms" personifying the blocks, [17] and CBeebies adopting its first-ever new logo, updating its traditional "bug" mascots with a more square-like shape to personify ...
CBeebies uses many identities throughout the day during the breaks in between shows. Most of these idents feature the mascots, named the Bugs, also known as the Bugbies. The Bugbies are yellow blobs with faces, and are similar to the ones used by CBBC between 2002 and 2005, with the only difference being the colour: green for CBBC and yellow ...
The yellow blobs were also seen in BBC Kids' then-current idents. They directly oppose the CBBC blobs, as these blobs are gentle in their actions and to look at, whereas the green CBBC blobs looked more outgoing and violent—one of the CBBC idents at the time involved karate. Like CBBC, CBeebies rebranded with the new BBC logo on 15 March 2023.
As the BBC's primary external agency, Lambie-Nairn also oversaw the design of channel identities for emerging digital properties BBC News 24 (now called BBC News), [14] BBC World, BBC Choice, [15] BBC Knowledge, CBeebies, [14] CBBC, BBC Four [16] and BBC Three. [15] In 1997, he wrote Brand Identity for Television: With Knobs On. [17]
As part of a large relaunch of the BBC's corporate logo and the ident packages of BBC One and BBC Two, these new idents replaced the old virtual globe ident. London-based design agency Lambie-Nairn proposed new idents showcasing the balloons with the familiar globe design that would serve as "a visual metaphor underpinning the core thought: BBC One – bringing the whole world to every corner ...