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In response to the toy's popularity, IKEA has produced a line of Blåhaj shopping bags, which are sold at its stores in some regions, including Taiwan and Malaysia. [ 15 ] [ 16 ] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region.
The plush was sold as part of IKEA's annual Soft Toys for Education campaign, where the company donates a portion from each toy sold towards various causes. The name "Lufsig" is derived from the Swedish verb "lufsa", meaning "to lumber", and its transliterated Chinese name sounds similar to a profanity when pronounced in Cantonese .
Ikea Taiwan has recreated parts of its catalog on Facebook using the iconic characters and in-game furnishings from Animal Crossing. Ikea Taiwan recreates its iconic catalog using Animal Crossing ...
The IKEA Social Initiative contributes €1 (£1.73) to UNICEF and Save the Children from each soft toy sold during the holiday seasons, raising a total of €16.7 million (£28.91 million) so far. [227] In 2013, an IKEA soft toy, Lufsig, created a storm and sold out in Hong Kong and in Southern China because it had been misnamed in Chinese. [228]
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The snake was invented by Ernő Rubik, better known as the inventor of the Rubik's Cube. Rubik's Snake was released during 1981 at the height of the Rubik's Cube craze. [2] According to Ernő Rubik: "The snake is not a problem to be solved; it offers infinite possibilities of combination. It is a tool to test out ideas of shape in space.