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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
Articles related to girls' toys and games, toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity.
Following their release in mid-2020, the doll franchise appeared on multiple hot-toy lists including Toys "R" Us Canada [9] and The Toy Insider, [10] while The NPD Group reported in August 2020 that, Rainbow High was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. [11]
CY GIRLS (also known as CY Girls or Cy Girls, and as COOL GIRL in Japan) is an action figure series by Takara Tomy and Blue Box Toys under the brand bbi collectible (an official bootleg), featuring an elite unit of female crimefighters, [1] combining the elements of both a doll and an action figure.
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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.