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Circulation figures try to estimate the number of copies sold, while readership figures are usually higher as they tend to estimate the number of people who actually read the newspaper. Typically, readership tends to be 2.5 times circulation, though this may be higher or lower depending on individual cases. [1] [2]
Eenadu (Telugu: ఈనాడు; lit. ' Today/This Land ') [4] is the largest circulated Telugu-language daily newspaper In India predominantly distributed in the states of Andhra Pradesh and Telangana. [5] [6] Founded by Ramoji Rao in 1974 in Visakhapatnam, it has been a significant presence in Telugu journalism. [7]
Ten years later, Andhra Patrika had fallen to 24,000; Eenadu had risen to 2,82,000 and was publishing from four centres. Subsequently, Andhra Patrika closed in April 1991. With circulation at less than 20,000, the descendants of Nageswara Rao and Sambhu Prasad stopped paying their dues to the ABC in 1988 and sold the indebted newspaper in 1989.
India has the second-largest newspaper market in the world, with daily newspapers reporting a combined circulation of over 240 million copies as of 2018. [ 2 ] [ 3 ] There are publications produced in each of the 22 scheduled languages of India and in many of the other languages spoken throughout the country .
The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995. [ 3 ] The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and ...
The newspaper is a part of Sakshi media group which also owns the Telugu news channel, Sakshi TV. [16] It is currently run under the chairmanship of Y. S. Bharathi Reddy, wife of Jagan Mohan Reddy. [17] [18] [19] As of 2023, it ranks second in circulation among Telugu daily newspapers behind its rival Eenadu. [20]
As of 2019, Sakshi newspaper had an average daily circulation of 10.64 lakh, ranking second in circulation among Telugu daily newspapers behind Eenadu and sixteenth in India across languages. [4] [5] The newspaper and TV channel are widely regarded as propaganda outlets for Jagan Mohan Reddy and his party YSR Congress Party (YCP).
[321] [322] Eenadu, Sakshi, and Andhra Jyothi are the top three Telugu daily newspapers in terms of circulation in India and are also the top three Telugu news sites. [323] [324] BBC Telugu news was launched on 2 October 2017. [325] [326] Several privately owned news media outlets are considered biased towards specific political parties in the ...