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Juicero was founded in 2013 by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America Jeff Dunn took over the position. [4] The company's juicing press was originally priced at $699 when launched in March 2016, [5] but was reduced to $399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.
Norman Wardhaugh Walker (4 January 1886, Genoa, Italy – 6 June 1985, Cottonwood, Arizona [1]) was a British businessman and pioneer in the field of vegetable juicing and nutritional health. He advocated the drinking of fresh raw vegetable and fruit juices for health. Based on his design, the Norwalk Hydraulic Press Juicer was developed.
Sunkist also invested in marketing fresh-squeezed orange juice and lemonade as superior alternatives to "artificial" beverages such as Coca-Cola. By the mid-1930s, one Sunkist orange in five was being consumed in juice form, often at soda fountains, and Sunkist juice was the second-most-popular soda fountain drink, after Coca-Cola. [5]
A juicer, also known as a juice extractor, is a tool used to extract juice from fruits, herbs, leafy greens and other types of vegetables in a process called juicing. [1] It crushes, grinds, and/or squeezes the juice out of the pulp . [ 2 ]
[4] [5] He was involved in advertising a series of juicers, including the Juiceman Juicer. He lectured on the subject and appeared in television infomercials for the Juiceman Juicer. [4] The product was one of the first products and brands to be sold through the infomercial format [citation needed] at the peak of the juicing craze in the summer ...
Starting with Liquiteria in 1996, cold-pressed juice bars first emerged in New York City and have since spread internationally. [9] Though the size of the cold-pressed juice industry is not independently tracked, the 2013 estimates ranged from US$1.6 billion to US$3.4 billion.