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  2. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  3. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    Early research investigating how people process persuasive messaging focused mainly on cognitive theories and the way the mind processed each element of a message. One of the early guiding principles of underlying motivations of persuasive communications came from Leon Festinger’s (1950) statement that incorrect or improper attitudes are generally maladaptive and can have deleterious ...

  4. Repetition (rhetorical device) - Wikipedia

    en.wikipedia.org/wiki/Repetition_(rhetorical_device)

    Repetition is the simple repeating of a word, within a short space of words (including in a poem), with no particular placement of the words to secure emphasis.It is a multilinguistic written or spoken device, frequently used in English and several other languages, such as Hindi and Chinese, and so rarely termed a figure of speech.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...

  6. Social judgment theory - Wikipedia

    en.wikipedia.org/wiki/Social_judgment_theory

    A significant implication emerges from the social judgment theory: the arduous nature of persuasion. Successful persuasive messages must be finely tuned to the receiver's latitude of acceptance and strategically discrepant from the anchor position. Even in cases of successful persuasion, the anticipated changes in attitude may be modest.

  7. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.

  8. Position paper - Wikipedia

    en.wikipedia.org/wiki/Position_paper

    Position papers in academia enable discussion on emerging topics without the experimentation and original research normally present in an academic paper.Commonly, such a document will substantiate the opinions or positions put forward with evidences from an extensive objective discussion of the topic.

  9. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Ethos [5] (plural: ethea) is an appeal to the authority or credibility of the presenter. [6]: 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject.