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  2. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  3. Location search optimization - Wikipedia

    en.wikipedia.org/wiki/Location_search_optimization

    Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.

  4. Local search (Internet) - Wikipedia

    en.wikipedia.org/wiki/Local_search_(Internet)

    Local search that incorporates internal or external social signals could be considered social local search-driven. The first site to incorporate this type of search was Explore To Yellow Pages. Explore To uses Facebook Likes as one of the signals to increase the ranking of listings where other factors may be equal or almost equal.

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

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  8. Search optimization - Wikipedia

    en.wikipedia.org/wiki/Search_optimization

    Local search (optimization), a heuristic method for solving computationally hard optimization problems; Location search optimization (LSO), improving the visibility of a website through location-enabled devices; Search and optimization, searches that begin with some form of a guess and then refine the guess incrementally

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