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A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter.
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A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...
Letters, especially those with a signature and/or on an organization's own notepaper, are more difficult to falsify than is an email, and thus provide much better evidence of the contents of the communication. A letter in the sender's own handwriting is more personal than an e-mail and shows that the sender has taken the effort to write it.
1. From the inbox, click Compose. 2. In the "To" field, type the name or email address of your contact. 3. In the "Subject" field, type a brief summary of the email.
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