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The original Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren, son of then-President and co-owner James Van Doren, at age 13; Mark's design was a stencil, allowing the logo to be spray-painted onto his skateboards. The design was incorporated into the heel tab on Style 95, an early Vans skateboard shoe.
Alva started his long relationship working with Vans in 1974, helping to design the off-the-wall skateboard shoe, the original skate shoe. Alva's father had been buying Vans shoes for his kids since they were young. Vans was established in 1966 and was the shoe of choice for the Santa Monica youth culture. [3]: 124 [7]
Damn Daniel is a 2016 viral video. [1] Daniel Lara and Joshua Holz, students at Poly High School in Riverside, California, [2] reached Internet fame after Holz's video, an edited collection of Snapchat videos, became popular on Vine, YouTube and Facebook. [3]
Following the first Warped Tour, the skateboard shoe manufacturer Vans became the tour's main sponsor, when it then became known as the Vans Warped Tour. [5] Although Vans continued as main sponsor and lent its name to the festival, other sponsors also participated, with stages or other aspects of the festival being named after them on occasion.
Yet Van Doren did the opposite and opened more stores, hoping that selling more shoes would decrease the cost needed to produce each pair. This plan was a success, and Vans had about 70 stores in California by the end of the 1970s. [3] Van Doren ran the company until 1976, when his brother James took over.
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