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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By 1923 the Converse All Star shoe was designed in its present-day form after the company made improvements to the design based on Chuck Taylor's input. The restyled Converse All Star basketball shoe also had a distinctive five-pointed-star logo displayed on the high-top shoe's ankle patch.
The cholo subculture is known for its customized Converse All Stars. [17] Sneakers in South Africa, known as "takkies", have become status symbols. They grew into a "bubblehead" subculture that favors Nike bubble-soled trainers, such as the Nike Air Max line. [18]
Several terms for sneakers exist in South Africa, including gym shoes, sports shoes and takkies. [8] Other names for sneakers includes rubber shoes in Philippine English , track shoes in Singapore English , canvas shoes in Nigerian English , [ dubious – discuss ] camboo ("camp boot") in Ghana English, and sportex in Greece.
Truworths is a Cape Town-based, South African clothing retailer, with 728 stores in South Africa, and 49 elsewhere in Africa. [2]Founded as The Alliance Trading Company in 1917, Truworths sells clothing under a number of different brands, including Truworths Man, UZZI, and LTD, [3] employs over 11,000 people, and generates over R18 billion in annual revenue.
The corporation is one of the world's leading shoemakers by volume with 150 million pairs of shoes sold annually. [5] It has a retail presence of over 5,300 shops in more than 70 countries across five continents and 21 production facilities in 18 countries. Bata is an employer to over 32,000 people globally.