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A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
Semiotics (/ ˌ s ɛ m i ˈ ɒ t ɪ k s / SEM-ee-OT-iks) is the systematic study of sign processes and the communication of meaning.In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter.
Connotation is concerned with how the sign system is used in each message. The semantic content is selected by the addresser and represents that individual's values and intentions. Limiting an analysis purely to the sign system comprised by paradigms and syntagms excludes key elements in the interpretive process.
In semiotics, signified and signifier (French: signifié and signifiant) are the two main components of a sign, where signified is what the sign represents or refers to, known as the "plane of content", and signifier which is the "plane of expression" or the observable aspects of the sign itself.
Semiotic literary criticism, also called literary semiotics, is the approach to literary criticism informed by the theory of signs or semiotics.Semiotics, tied closely to the structuralism pioneered by Ferdinand de Saussure, was extremely influential in the development of literary theory out of the formalist approaches of the early twentieth century.
Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ
Social meaning, where words are used to establish relationships between people and to delineate social roles. For example, in Japanese, the suffix "-san" when added to a proper name denotes respect, sometimes indicating that the speaker is subordinate to the listener; while the suffix "-chan" denotes that the speaker thinks the listener is a ...
An idiom is an expression that has a figurative meaning often related, but different from the literal meaning of the phrase. Example: You should keep your eye out for him. A pun is an expression intended for a humorous or rhetorical effect by exploiting different meanings of words. Example: I wondered why the ball was getting bigger. Then it ...