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The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations ...
In January 2019, Gillette began a new marketing campaign, "The Best Men Can Be", to mark the 30th anniversary of the "Best a Man Can Get" slogan. The campaign was introduced with a long-form commercial entitled "We Believe", and aims to promote positive values among men – condemning acts of bullying, sexism, sexual assault, and toxic masculinity.
Gillette is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the best a man can get?" New Gillette advertisement takes on #MeToo topics and asks 'Is this the ...
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Another early application of the phrase involved Gillette. In January 2019, Gillette ran an internet campaign "The Best Men Can Be" that criticised toxic masculinity and suggested how men should act. While the campaign received praise from some quarters, it also received widespread criticism from men who were their core customers, and led to ...
Social media personality Graham Allen posted a response to Gillette's new ad, which targets toxic masculinity, by posting a family photo of him and his children carrying guns.
On January 14, 2019, P&G subsidiary Gillette released a controversial advertisement called "The Best Men Can Be", ostensibly to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity.
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