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Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
Some of the vital characteristics of ethical communication are discussed below. Conveying the point without offending the audience: [2]; While communicating with the audience, expressing the desired message to them in a significant manner is of primary importance.Strong conversation skills can make a big difference in the workplace.
Professional communication draws on theories from fields as different as rhetoric and science, psychology and philosophy, sociology and linguistics. Much of professional communication theory is a practical blend of traditional communication theory, technical writing, rhetorical theory, adult learning theory, and ethics.
Professional responsibility is defined by professional accepted standards of personal behaviour, moral values, and personal guiding principles. [16] Codes for professional responsibility may be established by professional bodies or organizations to guide members in performing functions to a consistent ethical set of principles. [ 17 ]
For example, some countries have certain associations to create ethics and standards to communication across their country. The International Association of Business Communication (founded in 1971), [ 51 ] or also known as IABC, has its own set of ethics in order to enforce a set of guidelines that ensure communication internationality is legal ...
Having a basis for their personal and professional ethics will go a long way in helping a PR practitioner. This basis should include considering the interests of themselves, the media, and the entity they are representing. Respect for those involved and social responsibility should also be an inherent part of ethics.
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The audience will see the lack of ethics and standards, making others question whether information is good and reliable information. Quality journalism that scrutinizes and criticizes social, political and economic authority is in a constant state of vulnerability to manipulation and censorship, particularly from those with money and power.