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Weibo (Chinese: 微博; pinyin: Wēibó), or Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China , [ 1 ] with over 582 million monthly active users (252 million daily active users) as of Q1 2022 ...
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
Weibo: Sina Corporation: 2009-08 microblogging: Proprietary: own TOS Yes No Viva Engage: Yammer, Inc. 2008-09 [17] microblogging: Proprietary: own TOS Yes Yes X (Twitter) X Corp. [18] 2006-08 microblogging: Proprietary: own TOS Yes No
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on the advertisement.
Sina Weibo is the most visited such site in China. Sina has used the domain name weibo.com for the service since April 2011. Because of the site's popularity and domain name, the term Weibo is often used generically to refer to Sina Weibo or Tencent Weibo. Weibos are a major source of commentary on a wide range of topics.
The advertiser then pays for every time the advert is displayed to a user. Most system will use a method known as cost per thousand impressions. If a website publisher charges $4.00 CPM, the advertiser is paying $4.00 for every 1,000 ad impressions (each time the ad is shown 1,000 times). [1]
Weibo Corporation is a Chinese social network company known for the microblogging website Sina Weibo. It is based in Beijing, China. History