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Even as the boyish figure of the previous decade's Flappers fell out of style and curves made a return to fashion, Warner struggled. By 1932, the company had lost more than $1 million. [ 18 ] The company's troubles were only made worse by the personal deterioration of CEO, D. H. Warner, who was known as a depraved womanizer. [ 18 ]
Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal.
Warner Textile Archive source: Oxyman, geograph.org.uk The Warner Textile Archive is a UK-based collection of textiles , designs and paper records operated by Braintree District Museum Trust. It opened in 1993 and is the second largest collection of publicly-owned textiles in the UK (after the Victoria & Albert Museum ).
She later sold the bra patent to the Warners Brothers Corset Company in Bridgeport, Connecticut, for $1,500 ($22,814 in today's money). Warner manufactured the "Crosby" bra for a while, but it did not become popular and was eventually discontinued. [21] Warner went on to earn more than $15 million from the bra patent over the next thirty years.
Soon after the negotiations started, something unexpected happened. In 1992, the plunge style became a hit with British women and sales took off. Between 1991 and 1993, UK sales of that Wonderbra style quadrupled to $28 million, accounting for 12.5% of the $225 million UK branded bra market.
Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. [53] The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63]
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