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First Choice Holidays Limited [2] (trading as First Choice) is a British online travel agency and tour operator, headquartered in Luton, England. It is a subsidiary of TUI UK, itself a subsidiary of TUI Group , and its holidays are sold solely online.
In 1981, Thomson Holidays were the first recorded users of Business-to-Business online shopping. [4] The business was floated on the London Stock Exchange with a valuation of £1.7 billion as Thomson Travel in May 1998. [5] [6] In 2000, Thomson Travel was acquired by Preussag AG, an industrial and transport conglomerate. [7]
TUI AG (trading as TUI Group) is a German multinational leisure, travel and tourism company; it is the largest such company in the world. [2] [3] TUI is an acronym for Touristik Union International ("Tourism Union International"). TUI AG was known as Preussag AG until 1997 when the company changed its activities from mining to tourism.
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TUI Travel PLC was a British leisure travel group headquartered in Crawley, West Sussex.The company was formed on 3 September 2007 by the merger of First Choice Holidays PLC and the Tourism Division of TUI AG, which owned 56.4% of it. [2]