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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
Roku also added the "Featured Free" section as the top section of its main menu from which users can get access to direct streaming of shows and movies from its partners. [89] In January 2019, premium subscription options from select content providers were added to the Roku Channel.
Roku reported 85.5 million streaming households in the third quarter, a 13% year-over-year increase. The volume of streaming hours recorded on Roku-powered devices rose by 20% over the same span ...
The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025. [4] [5] [6] The Roku OS works as a streaming platform that hosts both "free" and paid streaming channels through its graphical user interface. [7] [8] It has been reported to be easy to use and powerful.
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For instance, you won’t see buttons for “record” or “last channel.” You’ll use the “wheel” in the center of the remote to navigate the screen , with the center button acting as ...
In the September 2023 ratings, [18] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth. Tubi noted in January 2025 that only 5% of its viewership came from the live streaming channels section of the Tubi app, which emphasizes its on-demand ...
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