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The Vera Bradley Foundation for Breast Cancer was created in 1998 and sponsors the annual Vera Bradley Foundation for Breast Cancer Classic, which is a multiple-day fundraising event with yoga, golf, and tennis or pickleball (which replaced tennis in 2019), finally concluding with a dinner. [14]
[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
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