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By December, d-CON was spending $30,000 a week on coast-to-coast ads across 425 radio stations, and employed 60 people. According to company claims, d-CON was selling more rodent killer in a week than their nearest competitor sold in a year. [5] A month later, the company was up to 100 non-sales employees. [4]
In one report, a woman deliberately consumed over 1.5 kg (3 lb) of rat bait, constituting about 75 mg brodifacoum, but made a full recovery after receiving conventional medical treatment. [ 21 ] In another case reported in 2013, a 48-year-old female patient reported 4 days of mild dyspnea , dry cough, bilateral popliteal fossae pain, and ...
The first application of a calciferol in rodenticidal bait was in the Sorex product Sorexa D (with a different formula than today's Sorexa D), back in the early 1970s, which contained 0.025% warfarin and 0.1% ergocalciferol. Today, Sorexa CD contains a 0.0025% difenacoum and 0.075% cholecalciferol combination.
New York City's city council introduced a bill to put rat contraceptives on the streets instead of poison.
New York City's fight against rats has entered the furry beasts' bedrooms, with the City Council approving a measure to lace rat traps with rodent birth control.
Warning label on a tube of rat poison containing bromadiolone on a dike of the Scheldt river in Steendorp, Belgium. Bromadiolone is a potent anticoagulant rodenticide.It is a second-generation 4-hydroxycoumarin derivative and vitamin K antagonist, often called a "super-warfarin" for its added potency and tendency to accumulate in the liver of the poisoned organism.