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In 1960, Gerber started selling its baby food in glass jars, which often found new life as household storage, especially in home workshops. Soon after, other items such as pacifiers, baby bottles, and small baby toys were introduced. In 2003 Gerber partially replaced the glass jars with plastic tubs for vegetables and some fruits.
Gerber Singles was a failed product from 1974 by Gerber, a maker of baby food. It was food in glass jars targeted to college students and adults living on their own for the first time. [ 1 ] One marketing tag line was "We were good for you then, we're good for you now."
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Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
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