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In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [22]
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
Sean “Diddy” Combs has been accused in a new lawsuit of sexually assaulting a Los Angeles businessman during a Ciroc party roughly two years ago.. The lawsuit alleges Combs invited the ...
Sean "Diddy" Combs (C) holds a bottle of Ciroc Vodka made by Diageo 24 October 2007 after announcing an alliance with the vodka brand in New York. Sean Combs Enterprises will make branding ...
Combs, who signed a deal to promote Ciroc in 2007 and purchased DeLeon with Diageo in 2013, said the neglect worsened after Diageo bought two competing tequila brands: Don Julio in 2014 and ...
Combs Wines and Spirits struck a joint venture with Diageo in 2007 for the marketing and promotion of Ciroc. In 2013, Diageo co-purchased DeLeon with Combs’ company.